Guide to Buying an Engagement Ring Online

Buying an engagement ring is one of life’s most meaningful purchases. For many, the idea of choosing such an important piece online can feel daunting, but with the right guidance it can be straightforward, personal and even enjoyable. At Walter Bull & Son we have been helping couples find the perfect ring since 1815, and we are proud to bring that same expertise to our online customers.

Why Buy an Engagement Ring Online?

Shopping online allows you to explore a wider range of styles, gemstones and settings from the comfort of your own home. You can take your time comparing designs, researching different cuts of diamond or coloured stones, and reading about the history and craftsmanship of each piece. With detailed product descriptions, multiple photographs and support from our team, you can shop with confidence without feeling rushed.

Choosing the Right Style

The first step is to think about the style of ring that will suit your partner. Do they prefer timeless solitaires, vintage designs or something more contemporary? If they already wear jewellery, take note of the metals and designs they gravitate towards. Our online collection highlights every detail, from claw settings to diamond halos, so you can easily filter options to match their taste.

Understanding Diamonds and Gemstones

When it comes to diamonds, the four Cs - cut, colour, clarity and carat - are essential. Our online listings explain these characteristics clearly, making it simple to compare stones side by side. If you are considering a coloured gemstone, such as sapphire, emerald or ruby, pay attention to the depth of colour and the way it complements the design. Many of our pieces are one-of-a-kind, giving you the reassurance that your ring is as unique as the person you are buying it for.

Sizing and Resizing

One of the most common worries when buying a ring online is choosing the correct size. To make this easier, we provide clear sizing information on each listing, and if the size is not quite right our in-house workshop can resize the ring for you. This service ensures the perfect fit without compromising the integrity of the design.

The Importance of Certification and Provenance

An engagement ring is not just a piece of jewellery, it is an investment. That is why certification and provenance matter. At Walter Bull & Son every engagement ring is fully described and hallmarked, with transparent details about gemstones and metal quality. For antique and vintage rings, we provide background information on the era and design, so you can feel confident in your purchase.

Personal Support and Advice

Although you are shopping online, you are never on your own. Our experienced team is always available to answer questions, whether it is about the durability of a certain gemstone or guidance on the best setting for everyday wear. We can provide additional photographs or videos on request, helping you to see the finer details before you buy.

Delivery and Presentation

Once you have chosen the perfect ring, we take care of the rest. Each engagement ring is beautifully packaged in our signature box, ready for that special proposal moment. Insured delivery provides peace of mind, ensuring your ring arrives safely and securely.

Buying an engagement ring online can be just as personal and reassuring as choosing one in store. With expert guidance, clear information and trusted craftsmanship, you can feel confident that the ring you choose will symbolise your love for years to come.